How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books. 

Joining us today to talk about this is Rob Eagar. 

Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books hit the New York Times bestsellers list. In addition, Rob has advised top publishing houses, written five books, and created several online video courses for authors.  


  • What challenges do Christians face, selling in a mainstream world?
  • How has the fall of major Christian retail chains changed the way books go to market?
  • How has the rise of Amazon changed things?
  • What tips do you have for authors selling to other Christians through mainstream channels?
  • What tips do you have for authors who want to sell to a mainstream market? 
  • What mistakes do Christian authors make “going mainstream”? 
  • What are some examples of authors doing it right? 


  • Free Marketing Guide: Get Rob’s 3 FREE e-books about marketing when you join his email list at:
  • Website:
  • Twitter: @RobEagar

Sponsor: Christian Writers Institute

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