How do books cross the pond into the international market? What mistakes should you avoid and how do you make your book more compatible with international markets? To help us answer these questions we will be talking with…

Jim Elwell, who is the Director of International Publishing at Tyndale House Publishers. Having first joined Tyndale in 1984, he has thirty-five years of experience in the Christian publishing field.  He has served in the areas of marketing, sales management, domestic and foreign rights licensing management, exports sales, and general publishing management. His work in international publishing requires travel to many different countries each year.


  • Why would an author want their book to sell internationally? 
  • How is the international market different from the domestic market?
  • How can an author make a book more international market friendly?
  • What are some of the challenges of taking a book internationally? 
  • What is the process for translating a book? 
  • What are some of the regional differences in taste?
  • What are some mistakes that publishers make when approaching the international market?
  • Tell us about Tyndale House Publishers.
  • Where can people find out more about you?


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