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042 Why Podcast Tours are Replacing Blog Tours and What to do About it

Sep 17, 2019 | Marketing, Publishing

Today we are going to talk about promotional tours for your book and which works better, a blog tour or a podcast tour. We’ll also talk about why podcast tours are replacing blog tours and what to do about it. What is a blog tour? A blog tour is when you (or...

038 – What Queen Esther Can Teach Authors About Platform Building

Aug 19, 2019 | Creativity, Marketing

What can modern-day authors learn about marketing from an ancient queen? More than you might think.

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